Why Gautam Gambhir’s Kalighat Visit Outperformed the Ranji Trophy Final Online
J&K Ranji Trophy winners(left) Image:Revsportz. Gautam Gambhir at Kalighat Temple Kolkata(right) Image: Debasis Sen I woke up to visuals of India head coach Gautam Gambhir visiting the Kalighat temple in Kolkata ahead of the India versus West Indies match at Eden Gardens. Later in the afternoon came the first visuals of Jammu and Kashmir’s historic Ranji Trophy triumph. Interestingly, the former garnered eight times the views of the latter. In fact, the Gambhir videos attracted more engagement than Indian team practice clips, the match preview and even updates from the Pakistan–Sri Lanka game. Isn’t that a little strange? Look a little deeper and you may attribute this to social media being identity-driven rather than information-driven. People do not merely watch; they feel they are experiencing and consuming. One could argue it was about national sentiment, India were in a key fixture and a temple visit symbolises tradition and seeking blessings. Yet, when India played South ...